ISOY: Custom E-Commerce Platform
ISOY is a wholesale distributor offering a wide range of goods through its online storefront. As the business scaled, they realized their off-the-shelf e-commerce tools—first WordPress, then Shopify—couldn’t meet the needs of their wholesale model, especially around flexible pricing, bulk ordering, and operations control.
The Challenge
While Shopify provided a decent starting point, its rigid plugin ecosystem and lack of customization limited ISOY’s ability to grow. They needed a platform built from the ground up that could support:
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Wholesale-specific functionality
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Custom user workflows
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Integration with shipping and accounting tools
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Complete ownership and flexibility in development
The Solution
We partnered with Cydcor as their long-term web technology team, offering continuous support across multiple digital initiatives:
- Custom UI/UX Design: Designed a tailored, professional frontend that reflects the brand and supports easy navigation for wholesale buyers.
- Built a Laravel-based Platform: Developed a robust custom backend using Laravel, ensuring full flexibility for ISOY’s growing operational needs.
- Integrated Key Tools:
- QuickBooks for accounting and invoice tracking
- ShipStation for shipping label generation and logistics coordination
- AWS Hosting: Deployed the platform on AWS for performance, reliability, and scalability.
Results
The new ISOY platform replaced the limitations of Shopify with a streamlined, powerful e-commerce system built specifically for wholesale business. With integrated operations and better performance, ISOY was able to expand its capabilities and deliver a better experience to its customers.
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